These terms are used interchangeably, but there are significant differences:
Customer Care | Customer Service |
Focused on empathy with emphasis on long-term loyalty | Focus on transactional efficiency |
Affirms and soothes customers in distress | Resolves issues quickly and politely |
More proactive and personalized | Often reactive, systematic |
Especially needed in sensitive industries (like travel) | Critical in all retail and service delivery channels |
Budget Air uses its customer service division for standard queries, searching for things, booking, payment issues, etc. The customer care team deals with deeper issues, like rescheduling after a flight cancellation, helping people process refunds, or taking care of any disputes with the airline where things have escalated. The customer care team has close relations with the airline partners and travel agents and can often resolve issues more holistically.